Written by Ana Canteli on 17 May 2019
Companies, even those not focused on it, become immersed in the B2B environment organically. At first, they maintain commercial relations with a few trading partners or a certain number of distributors; the same goes for customers. Under these conditions, meeting the needs of the supply chain at the same time as those of the customers feels easy and sustainable. But as the organization matures and develops, more sophisticated elements appear that make business intelligence more complex: daily management file, setting objectives, detecting threats (manage file transfer) or identifying points of improvement.
The needs of management, procurement, business process management and maintenance of the supply chain become more difficult for organizations that interact with hundreds or even thousands of trading partners in business-to-business relationships spanning five continents and involving millions of transactions. Business intelligence - BI- has never been simple, but nowadays, it is more complicated than ever, and its impact on business performance is direct and substantial. What was once a problem only to the technical departments - B2B integration - has now become a strategic aspect of the business, which directly affects the income statement and the ability of the company to provide products and services to its customers.
In this context, the role of document management becomes relevant to the management of business-to-business relationships. B2B integration is recognized as an excellent opportunity to improve the performance of the company; since it allows organizations to reduce costs, streamline file transfers electronically and improves regulatory compliance and risk management. At the same time, the use of document management helps to place customers at the centre of the value chain and create profitable and fruitful long-term relationships.
Today organizations continue to work with slow, manual processes that are prone to errors in relations with a trading partner. Poor inventories, delays, lack of visibility, and outdated or erroneous file transfers disorganize processes and neutralize the business intelligence of the organization. This, as a consequence, causes business partners and customers to look for another provider, simply because doing business with the current company is complicated or ineffective. That is why modernizing B2B must be considered as an ongoing process, as many organizations that have worked with a B2B integrated solution find themselves with a complicated set of mechanisms that do not address the entire spectrum of the value supply chain.
Fragmentation is common in B2B networks, so it is important not to lose sight of the challenges posed by integration in this medium:
Despite the complexity inherent in the integrated solutions of business-to-business relationships, the foundations are relatively simple:
These principles apply to a multitude of B2B interactions: selection and localization of products and services from the product catalogue compiled in the CMS OpenKM content manager and uploaded to the corporate portal; contact forms, orders, budgets, electronic invoicing, registration, and order tracking.
As members of B2B environments collaborate more effectively with customers and suppliers, participation in these platforms becomes more of a requirement than an option.
OpenKM will provide your company, either as a cloud computing solution or installed on your server; the platform on which to create a sales channel to improve the control of your presence through the management of electronic commerce - online stores and social networks - and the commercial processes on the website and with other businesses.
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